Market Summary

87% of all individuals who join health & fitness facilities cite “weight loss as their primary fitness objective.  Up to 65% of these individuals quit within the first six weeks because they tried to achieve their weight loss goals without nutritional guidance”.

It is imperative that members and clients understand and accept the truth about weight loss.  There is NO “Quick-Fix” and there is NO pill or powder that will yield long-term weight loss success.  Realistically, there is an approximate SIX-WEEK window in which to provide each and every new facility member and/or Personal Training Client with a truly unique and effective “INDIVIDUALIZED” fitness experience.  One that will inspire and compel them to continue to engage in regular and consistent nutrition and exercise habits as part of their newly adopted and accepted lifestyle!

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