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Now more than ever, obesity and related chronic degenerative diseases among the American population and throughout the world continues to rise. In fact, Americans alone, spend approximately 11 billion dollars on general health & fitness, 46 billion dollars on weight management programs and related products, more than 100 billion dollars on preventative health care applications and more than a trillion dollars in total health care costs. Furthermore, recent studies indicate that obesity in the United States has now reached staggering proportions with more than 71% of the adult population considered overweight while an estimated three out of five of these individuals are found to be obese. It has also recently been established that 15 to 20% of American children and adolescents are now considered overweight. Ironically, industry reports also show that health club memberships have escalated more than 100% since 1984. Consequently, it appears that although people are actively trying to improve their health and general fitness, they simply may not be eating and/or exercising effectively. Since 1993 INTRAFITT has pioneered pragmatic non-clinical research studies in the field of Dietary and Exercise Neuroendocrinology. The primary focus of this research was intended to achieve a better understanding of the effects that food and exercise have on the major regulatory systems of the body and how these systems directly influence the physiological processes associated with human health, fitness and performance. After years of arduous research and hundreds of non-clinical trials, "INTRA-Cellular Fitness" [INTRAFITT] was converged as the link to successful long-term weight management and improved levels of health and fitness and has perhaps offered a new paradigm in Alternative Medicine. In an effort to provide an adjunct to existing health care services, INTRAFITT is currently engineering the first-ever, Interactive Online Nutrition and Exercise Coach designed to offer members a wide variety of ultra-convenient services utilizing only validated scientific applications and concepts. These services include interactive, Individualized Nutrition and Exercise Programs that can be altered and customized 24/7, dietary and therapeutic supplementation, online strength training and exercise videos, and two-way electronic coaching utilizing pagers, email and cell phones. INTRAFITT will also provide an Online Learning Center for individuals seeking professional certification in Personal Exercise Instruction and other health related services. Ancillary products will likewise be offered through the INTRAFITT web site including Ergogenic Aids, Sports Apparel, Training Accessories, Exercise Videos, Daily Fitness Planners, Textbooks, Food Scales, and Heart Rate Monitors. INTRAFITT also offers Online nutrition & exercise certifications for allied and license health care professionals as well as CEUs and CMUs. Additional services currently being offered by the INTRAFITT Corporation include nutrition and exercise software licensing as well as "Turnkey" business solutions for qualified Health & Fitness Facilities Worldwide. Founder William Smith is an internationally known Athlete and travels around the world providing educational seminars in the areas of Nutrition and Exercise Science. His mission is to dramatically improve the overall health, condition, and well being of communities worldwide while simultaneously reducing the risk and incidence of chronic and degenerative diseases that are so prevalent in our society today. These efforts will be supported through INTRAFITT online nutrition and exercise curricula designed to teach people the most efficient way to eat and exercise in order to achieve and maintain a healthy and fit mind and body for life. The INTRAFITT Program maintains an excellent reputation among Health & Fitness Facility owners as a preeminent Nutrition and Exercise Curriculum for their members. In fact, it has recently been suggested that there is no other product or service available that will provide the level of efficacy, education, or competitive pricing offered by INTRAFITT. The primary markets for the new INTRAFITT online, Nutrition & Exercise Coach are Health & Fitness Facility Members ages 18-54 (representing approximately 72% of Fitness Facility Members in the United States) and people suffering from chronic and degenerative disease. Collateral markets include The American Weight Management Population, the Preventative Health Care Industry, Private Training Companies, and Rehabilitative Clinics. A new and revitalized marketing plan is currently being developed and implemented to increase Brand Recognition and Customer retention while new Executive Management is highly focused on accelerated net profitability and growth. INVESTOR ANALYSIS dolorie@intrafitt.com |
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