William Smith - Founder & President / CEO

William Smith, is the President / CEO and Founder of the INTRAFITT Corporation which was established in California in 1992. Since its origin, Will has been directly responsible for the development, growth, and profitability of the Corporation. Constructing a Scientific Advisory Board Will was determined to pioneer the development of Individualized Nutrition and Exercise Protocols designed to optimize the overall Health, Fitness, and Performance of people all over the world and especially of those seeking nutrition and exercise advice.

In 1993, Will became the Director of Research and Development for the INTRAFITT Individualized Nutrition & Exercise Program, which has been successfully utilized by more than 160,000 people since its inception. INTRAFITT research is founded on the radical new science of dietary and exercise neuroendocrinology and focuses on the influential effects that food and exercise have on the major regulatory systems of the human body.

In 1996, Will Founded the INTRAFITT Allied Health Care Professionals / Clinical and Sports Nutrition and Advanced Exercise Science Certification Curriculums. The course was designed specifically for use by allied health care professionals and was intended to create a seamless relationship in acknowledging the importance of optimal nutrition and exercise applications as they relate to total health and well being. During the development of these curriculums, Will also pioneered the applied sciences of isotonic training, which are now used by world-class athletes and in rehabilitative settings to efficiently maximize the development of muscular strength and hypertrophy.

In 1998, Will developed a certification Course for Professional Fitness Consultants; to teach allied and licensed health care professionals how to efficiently identify dietary and exercise related deficiencies that adversely effect the acquisition of optimal health, fitness, and performance. This course has been the thrust of ongoing sales for the company and participating INTRAFITT Licensed Health Facilities.

Previously, Will served as the associate director for the nutritional products division at Gold's Gym Enterprises in Venice California from 1988-1991 and worked to develop various dietary and sports related software, supplements and accessories for Gold's Gym International. Will also served as the Associate Director of Research and Development for the Nutritionalysis Diet and Exercise Program originally pioneered and developed by Dr. George Watson, which has now evolved into a number of different programs under various labels today more commonly known as, SportTelesis, The California Diet, MediCorp, the I.N. Diet and APEX Nutrition and Fitness. The Nutritionalysis Program was developed exclusively for Gold's Gym Licensees Worldwide and was installed by Will and his associates in more than 350 Gold’s Gyms inside of four years.

Will has won more than twenty-eight bodybuilding championships including;

• American Bodybuilding Championships 1985

• East Coast Gold's Classic Champion 1985

• Tournament of Champions 1988

• Tournament of Champions 1993

• USA and Nationals Bodybuilding Championships finalist 1984, 85, 95

Will is also known for his role as “THUNDER” on television’s American Gladiator between 1990 – 1992 and is a National and International Speaker on Performance Nutrition and Exercise Science.

"The year I graduated (1982), I won the overall championship at my first bodybuilding competition at age 17. Since I had a taste of victory in the sport of bodybuilding prior to any significant victories in drag racing (my initial career objective), I decided to stick with the weights. As I continued to win titles, I realized the need to learn more about the anatomical and physiological aspects of the interrelated systems of the body that directly influenced strength, conditioning, and appetite. Nearly 20 years later, I found myself wondering if perhaps I could have been part of a team that would eventually find a cure for cancer. Although curing cancer may be an elusive goal in medical research, I can tell you with confidence that to date, the best cure for cancer is prevention. Effective prevention results from education and lifestyle development at an early age. To that end, I am committed to making a concerted effort to help prevent and/or minimize the onset of chronic and degenerative disease and to help improve the health and quality of lives and communities around the world. I feel it is imperative to develop and maintain an effective educational system/application that can be accessed and utilized by anyone and everyone."

Finally, Will has served as a Professional Instructor and Nutritional Advisor to top Bodybuilding champions including:

• Lou Ferrigno    Robby Robonson     Chris Dickerson    Aaron Baker   Jimmy Quinn       Frank Hillebrand

• Ali Malla     Shelley Beattie    Joanna Lee     Monica Brandt     Heidi Roth     Wesley Snipes

• Geena Davis     David Lee Roth     Steve Perry     Sean Jones     Bobby Collins     Tony Danza

• Nia Peeples    Dean Cain     Axl Rose    Jeff Speakman     Marky Mark

• Sammy Shore     Big John Stud     Stan Shaw    Tommy Davidson     Cynthia Rock     Rick Flair

• Steven Nichols   Chuck Woolery    Ron Reiss    Rick Valente (of ESPN'S BodyShaping)    Howard Hewette

Francesca Armienti - Corporate Chef and Food Science Consultant

Francesca is widely known for extensive background in culinary science. She was Pavilions most popular chef consultant for years and has consulted for Ralph’s grocery chain, Pict Sweet Brand Products and the Avocado Commission. Her easy going and friendly personality coupled with her extensive culinary and nutrition background give Francesca a playfully sophisticated demeanor. Her favorite food specialties are usually lite, healthy and always pleasing to the palate.

In addition to her retail work with grocers, Francesca also serves as the Executive Chef at one of the leading Italian restaurants in Seal Beach CA. and has been a cooking teacher for the past 17 years. In 1998, Francesca became the Chef Consultant and Director of meal plan fabrication for the INTRAFITT Program. Francesca and Dolorie Thurner are currently collaborating on the very first INTRAFITT Recipe Book which should be available at the INTRAFITT.com Pro-Shop very soon.

Francesca’s credentials don’t stop here, she has also worked as a food stylist on several motion picture locations and for the renowned food photographer Jon Edwards”. Francesca has published her own cookbook, started her own restaurant and catering business, and served as a chef for the Hilton Hotel Chain, the Del Fineu Restaurant in Denmark and LaRochettas in Montescinde Italy.

Francesca’s culinary passion has led to several consulting, teaching and exhibition related employment with Robinson’s May, the Orange County Wine Society, the Tastes of Sunset and a number of other local food festivals.

Currently, Francesca works with her Husband William Smith, CEO / President and Founder of the INTRAFITT Corporation as the company’s COO. Francesca manages the day-to-day, affairs of the INTRAFITT Corp. and provides preliminary approval for all business related projects and development.

Francesca is also a Certified INTRAFITT Technician and is highly regarded as one of the world’s best phone coaches teaching clients all over the world how to eat and exercise optimally in order to achieve and maintain their desired health & fitness goals.

Dolorie Thurner - Director of Corporate Development and Investor Relations

Dolorie Thurner has had a very eclectic and entrepreneurial professional career. She started her own dance studio at age 16. She opened an Italian restaurant in the 80’s and has been a restaurant critic since 1991. Most recently Dolorie affiliated herself with the dot.com world where she continues to make her contribution.

Before phone cards were a reality and actively marketed in the United States, Dolorie was selected to spear head the administrative process for a new company venturing into this industry. She has also assisted two dot.com companies in maintaining their survival in this fast paced market. Her personal relationships, ability to direct operations, marketing techniques and her knowledge of the industry have been her mainstay in life.

Dolorie has always believed in the necessity of exercise. Whether tap dancing in her garage, taking jazzercise classes, working out at a gym, or just walking, she has a high commitment level to her physical well-being. Dolorie also believes in balanced nutrition, proper physical conditioning and a good food program bring about a joyful mental outlook and good physical health.

Dolorie now offers her many talents and positive attitude to the INTRAFITT Corporation, providing the coordination and leadership needed to guide Executive Management.

Jonny Bowden M.A., C.N.S: - Scientific Advisory Affiliate

Jonny Bowden is a certified nutritionist, personal trainer and psychologist with a unique gift for making complex subjects clear, understandable and interesting, and for empowering his audience in the process. The author of two books (Jonny Bowden’s Shape-Up! The eight week program to transform your body, your health and your life (Perseus 2001) and Shape-Up Workbook: Eight Weeks to Diet and Fitness Success with Recipes, Tips and More (Perseus 2002)) his advice to women on weight, health and nutrition has been prominently featured on i-Village.com for the past seven years. An associate editor of (and frequent contributor to) Total Health magazine, he was formerly a contributing editor to Fitness Magazine and is a respected writer, lecturer and educator in the field of health and fitness. He is also Nutrition Consultant for Cenegenics Medical Institute, and a national spokesperson for Dasani Water (Coca-Cola). Jonny’s popular call-in radio show “Your Body Your Health and Your Life” was heard daily on eyada.com.

He has written for, consulted on, been quoted by or designed exercise programs for The New York Times, The New York Post, GQ, Cosmopolitan, Seventeen, Self, Fitness, Family Circle, Marie Claire, Allure, Men’s Health, Ladies Home Journal, Walking, Prevention, Personal Trainer Magazine, Women Sports and Fitness , Total Health and Shape. He has been profiled in IDEA’s Personal Trainer Magazine and in Manhattan Magazine. Mr. Bowden’s animated and entertaining presentation style has made him a much in-demand speaker and he is widely regarded as a superb teacher and dynamic presenter. He frequently appears on television and radio as a health expert (including Good Day New York several times, Live at Five, PBS’ Bookends and the Joan Hamburg Show multiple times) and is a popular speaker at media events and seminars. Last year he spoke to capacity crowds at the L.A. Times Health and Fitness Festival, the Revlon Walk-A-Thon for Breast Cancer and The Gathering (a yearly convention for African American women), and he has lectured on nutrition for the National Academy of Sports Medicine, the American Academy of Fitness Professionals, the New York Fitness Factory, the East Coast Instructor Training School and Equinox Fitness Clubs where he was Dean of the Personal Trainer Certification Program.

Mr. Bowden is also possibly the only personal trainer and nutritionist with a Master’s Degree in psychology (from prestigious New School for Social Research in New York). At one time or another he has earned all of the major certifications as a health/ fitness professional including those awarded by the American College of Sports Medicine, the National Academy of Sports Medicine, the American Council on Exercise, the American Academy of Fitness Professionals and the Aerobics and Fitness Association of America. He is also a graduate of the National Institute for Nutrition Education program and is certified by and a member of the American College of Nutrition.

Shawn Finnegan MPT, CPT: - Scientific Advisory Affiliate

Shawn Finnegan, MPT is a Certified Physical Therapist, and founder of The Wellness Resource.  Shawn holds a bachelor's degree in biology from Illinois College, a master's degree in physical therapy from the world-renowned Mayo Clinic, and 15 years of pragmatic experience in the health and fitness arena. 

Approximately eight years ago, Shawn received certification in Clinical and Sport Nutrition and subsequently joined forces with INTRAFITT as an associate Technician and Advisor in the Company's Wellness and Preventative Health Care Research Program. Shawn has been an INTRAFITT Technician for nearly 8 years and has counseled hundreds of clients on the benefits of "Optimal" Nutrition and Exercise for improved and sustained health using the INTRAFITT concepts and applications. Shawn also assists in the development of new and efficient meal plans incorporating "Primary Nutrition" Products such as  Brain Garden Whole Natural Food Products www.pulseparty.com/113489, thus teaching clients how to prepare and enjoy balanced and healthy meals when at home or away.

Shawn's innovative knowledge in preventative health care has landed him numerous television appearances as a fitness expert as well as garnering him notoriety as an editorial consultant. Paired with the pioneering vision of INTRAFITT Corporation, Shawn hopes to make "The Wellness Resource" the Nutrition & Fitness Model of the future.

 Cathy Sassin BS. : - Scientific Advisory Affiliate  

A  Nationally recognized expert on health and fitness, Cathy has been a regular contributor to the developpment of the INTRAFITT Program and related research projects since its inception.  Cathy has also appeared on multiple national television shows and in a myriad of fitness industry magazines over the past 15 years.

An internationally top ranked athlete in adventure sport, Cathy is now a commentator and host for adventure television. She was voted one of the top 10 most influential people in the sport of adventure racing and has been recognized by the Women’s Sports Foundation as one of the top female athletes in the Country!

Professional Education        

UCLA 1984 BS Kinesiology

1992-present    Nutrition Consultant,

                      Scientific Advisory in Performance Nutrition

1983- 1992       Exercise Physiologist, Personal Trainer

Television

CBS Sports      Dateline NBC    

ABC               ABC Wide World of Sports           

OLN               Discovery Channel                          

ESPN              Extra

ESPN2            E! Entertainment                                                             

MTV               Primetime Sports

Exhale            American Health Network            

Action TV        Family Feud                                                       

Maury Povich

Carol and Marilyn Show 

Terry Bradshaw’s  Home Team

Eurosport (Europe)

TF1 (Europe)      

NHK (Japan)