These are the FACTS and they are indisputable!

• Today’s leading Health & Fitness facilities derive as much as 40%  of their total revenue from “Non Dues” related sources*.

• Industry statistics have shown that it is 5 times more expensive to acquire a new member than it is to service and retain an existing one.

• IHRSA conducted a survey that revealed Nutrition Counseling and Personal Training are among the most PROFITABLE services offered in today’s leading health & fitness facilities*.

• Nutrition is the limiting factor that supports every health & fitness objective and directly influences the total amount of exercise needed to favorably alter the intramuscular and biochemical changes associated with long-term health, fitness and performance.

• The most effective means of advertising is through word of mouth  referrals.

*IHRSA Profiles Of Success

WHY INTRAFITT?

Because of its tremendous success among the Weight Management and General Fitness Population, INTRAFITT appeals to;

• Members who are accustomed to exercising yet, still have not reached their weight loss goals.

• Members who have been repeatedly unsuccessful with ratchet-effect dieting and are ready to begin a healthy and effective nutrition and exercise plan that provides long-term weight management skills and enduring results.

(click here for INTRAFITT Testimonials)

MEDIA AND COVERAGE

• Since 1993, INTRAFITT articles have been published in a number of health, fitness and wellness magazines such as FLEX, OXYGEN, MENS HEALTH, MUSCLE & FITNESS, SPORTS ILLUSTRATED, TRIATHLETE and many more and was recently featured on Fox Network “ Good Morning New York” generating more than 3500 emails within thirty minutes of airing.

MARKET SUMMARY

• “87% of all individuals who join health & fitness facilities cite “weight loss” as their primary fitness objective.  Up to 65% of these individuals quit within the first six weeks because they tried to achieve their weight loss goals without nutritional guidance”.

It is imperative that members and clients understand and accept the truth about weight loss.  There is NO “Quick-Fix” and there is NO pill or powder that will yield long-term weight loss success.  Realistically, there is an approximate SIX-WEEK window in which to provide each and every new facility member and/or Personal Training Client with a truly unique and effective “INDIVIDUALIZED” fitness experience.  One that will inspire and compel them to continue to engage in regular and consistent nutrition and exercise habits as part of their newly adopted and accepted lifestyle!

OPPORTUNITIES

Upon realigning the focus and efforts of you and your staff to sell “Results” instead of “Memberships” an immediate and constant upward trend in growth in the following areas are certain to prevail:

• Membership Sales

• Member Retention

• Word Of Mouth Referrals

• Amenity Profits

• Non-Dues Revenue Sources

• “Win-Win” Relationships With Staff and Members

Membership Sales: Due to the uniqueness and impact of the INTRAFITT “Consulting” (not sales) presentation and services presented, prospective members and clients are compelled to purchase “valuable” services in spite of the dogma (concerning costs and expense) that may have directed their thoughts previously.  Remember, people’s buying decisions are based on their beliefs and perceptions of the true "Value" in what is being presented. 

“If your members and clients think education is expensive,

they should seriously consider the cost of ignorance!”

Member Retention:  Between 50% and 70% of all members who join health facilities quit within the first six weeks due to the lack of results.  Our goal is to provide members with BETTER results in the first six weeks of participation than they ever experienced before. 

Word Of Mouth Referrals:  Who makes a better sales person at your facility, a salesperson who only gets paid for selling memberships and who has not yet encountered the success associated with effective nutrition and exercise habits, or a member whose life has been changed and has experienced more results first hand than ever before?

Remember, the objective is to make your members your most effective sales force!

Amenity Profits: An increase in facility traffic and member results, will inevitably drive all other revenue streams within the facility including  juice bar and pro-shop sales.

Non-Dues Revenue Sources:  As published in an IHRSA trend report, while much of the fitness industry continues to obtain 80% of their total revenue from membership dues, there is a small cadre of clubs who now derive as much as 40% of their total revenue each month from “Non-Dues” related sources.  Furthermore this elite group of facilities has shown a 13% increase in member retention resulting from “Program” sales which focus on the acquisition of results!

Remember, “RESULTS” are why members join facilities to begin with!

“Win-Win” Relationships With Members: What better way to grow your business than to develop a “Win-Win” relationship with your members?  When members are getting results, when they are treated with the utmost of respect, when they feel inspired because they are surrounded with success, they want to share this feeling and likely want to share it with a friend or family member!  This in turn creates a positive traffic flow to your facility thus creating a Win-Win relationship! 

“You get them “Results” and they will come!

BUSINESS CONCEPT

"Sell Services That Include Memberships"

Aside from the automatic inclusion of a “One-Hour” Nutrition & Fitness Consultation (which should be integrated into every baseline membership sold at your facility), there are three various  Six Week “Results Driven” Packages (RDPs) for potential and existing members to pick and choose from. 

Each one-hour session proceeding the initial “One-Hour” Nutrition & Fitness Consultation may consist of three, twenty-minute segments as follows;

•  20 minutes/Nutrition Counseling: Includes creative meal planning, food exchanges, ordering meals in restaurants, review of Daily Fitness Planner and  body composition analysis.

• 20 minutes/Circuit Strength Training: Provides instruction of up to six varying strength training exercises (Utilizing Circuits and Machines) enabling the entire body to achieve maximum tone and muscularity.

• 20 minutes /Cardiovascular Conditioning: Teaches members efficient acquisition of training sensitive zone and maintenance of Sub-Maximal Lactate Threshold to achieve optimal fat loss in the least amount of time. Question and answer session with client may resume during this time.

The BENEFITS of this concept include the following;

• Guaranteed and  exceptional results for the member within the first Six Weeks Of Participation.

• No membership fee presented (we don’t sell memberships, we sell RESULTS).

• Monthly progress evaluations included with the purchase of every “Service Package”.

• Increases ability to upgrade members to accelerated fitness packages.

SAMPLE PRICE STRUCTURES

Upon completion of a FITT Series Package, all participants (if you so choose) will receive access to their own  Online INTRAFITT Individualized Nutrition & Exercise  software program for the duration of their enrollment at your facility . Participant’s will also receive one complimentary Progress Evaluation* each month with a certified INTRAFITT Technician.

*Progress Evaluations consist of a structured questionnaire designed to evaluate dietary and exercise related symptoms, compliance and related issues and includes a body composition analysis.

*Services and rates may vary and are dependent on labor costs, program charges, and desired profit margins according to the  discretion of Facility Management.

COMPETITION

INTRAFITT’S Competitive Advantage:

The INTRAFITT Program is a scientifically accepted nutrition and exercise program based on the science of “Dietary Neuroendocrinolgy”.

Simply put, INTRAFITT’s  efficacious nature is the resulting affect that food and exercise has on the major regulatory systems of the body (endocrine and nervous system) with subsequent and direct influence on the metabolic processes associated with human health, fitness and performance.

• The INTRAFITT Program does not REQUIRE the use of supplements to achieve and maintain desired health & fitness goals.

• The INTRAFITT Nutrition and Exercise Program is available online to members 24/7 thus enabling your facility to charge an additional monthly log-in access fee ranging from $9.00-$19.00 per month.

• The INTRAFITT Program DOES NOT recommend appetite suppressants to expedite fast weight loss.

• The INTRAFITT Program is based on substantiated and scientifically accepted concepts and applications.

• The INTRAFITT Program yields faster and more efficient results compared to other popular weight management and conditioning programs.

• The INTRAFITT Program teaches “long-term” weight- management skills.

• The INTRAFITT Program does not support VLC* diets.

*Very Low Calorie

TEAM POSITIONS

“The Total Sum Of One Man’s Work

Could Never Compare to that of a TEAM”

• INTRAFITT Technical Supervisor*

• Fitness Director/Manager

• Customer Service Representatives

• Fitness Consultants

• Nutrition / Exercise Technicians

To achieve and maintain a “Win-Win” environment at all times, “Specialty” Team Positions and Players must know and perfect their specific areas of responsibilities.  The INTRAFITT Nutrition & Personal Training Program Installation provides initial and continuing comprehensive education and training for each team player at your facility. 

Proceeding the initial program installation however, it will become the responsibility of your Fitness Directors and Managers to maintain a successful yet profitable “Win-Win” environment at your health facility.

*An INTRAFITT Technical Supervisor is assigned to your facility by the INTRAFITT Corporation and is responsible for follow up teleconferences with members of your team to be certain that any and all questions, issues and concerns regarding the marketing, presentation and execution of the INTRAFITT Nutrition & Personal Training Program at your facility are addressed on a regular basis.

Your Technical Supervisor will also work to help maintain an upward trend in Nutrition & Personal Training Program sales while providing regular customer service related queries at your facility.

TEAM LEADER AND SALES TRAINING

Program Director* And Consultant Sales Training

The INTRAFITT Program Director and Consultant Sales Training Course is a one-day class designed to ensure that your Fitness Director, Facility Manager  and Sales Consultants' are fully trained and enthusiastic towards selling nutrition and personal training services at point of sale and during membership renewals.  These unique presentation skills will immediately identify your facility and staff as being among the most elite professionals in your region.

Upon attainment of these powerful skills, your Sales Consultants will be able to sell more nutrition programs, personal training, and membership contracts than you ever imagined!

Suggested pay scales, incentive programs and bonuses for your fitness staff as well as sales and marketing strategies, performance spreadsheets and usage of member tracking programs and reports are also included as part of this training.

*An effective Fitness Program Director is typically an individual who possesses business management skills and has a working background in nutrition counseling and personal training.

The Fitness Consultant Management Training Course provides a workbook, online support training materials and an online exam to determine the level of comprehension acquired by your consultants before engaging in actual fitness assessments with your members.

TECHNICAL TEAM TRAINING

University Level/ Allied Health Care Professional Certification Curricula

INTRAFITT has established itself as a leader in the development of adjunctive and therapeutic nutrition and exercise programs for a wide variety of applications including; Alternative Medicine, Weight Management and Performance Technology. Diversifying a decade of practical skills and acuity into the Personal Training Profession, INTRAFITT now offers a broad range of curricula designed for allied and licensed health care professionals.

• Clinical and Sports Nutrition Certification

• Advanced Exercise Physiology Certification

The six-day INTRAFITT University Level Clinical and Sports Nutrition  and Advanced Exercise Physiology Certification Courses teach students the necessary skills needed to ensure the immediate and long-term success of their clients (regardless of their desired health and fitness objective).  These skills include individual nutrition & fitness assessment procedures, data acquisition and conversion, body composition testing, dietary planning and development, food exchanges and weekly evaluations and troubleshooting applications. 

Further, a conceptual understanding of the “Applied Sciences” (including proper biomechanics, full range contractions and anatomical focal points) of strength training as well as injury prevention protocol is also part of this comprehensive training program.

Graduates of the six-day INTRAFITT University Level Clinical and Sports Nutrition  and Advanced Exercise Physiology Certification Courses will immediately be able to teach your members the importance of optimal nutrition and strength training for maximum results!

Certifications are valid for two years from the printed date on the certificate of completion.  In order to maintain certification through INTRAFITT a total of 1.5 continuing education credits must be acquired every two years.

(click here for additional INTRAFITT   Technician Certification Info)

Continuing Education and Follow-Up Training Programs

In order to enable your fitness staff to maintain access to leading edge technology in the areas of sports nutrition, weight management, and preventative health care applications, on-line continuing education programs are currently offered through the INTRAFITT Web Site at;

INTRAFITT Continuing Education

INTRAFITT Allied Health Care Professional interactive CE Courses are provided each month in CD/PowerPoint Format and include relevant topics associated with day-to-day technical counseling and instruction, hyperlink learning features, terminology  flashcards, online multiple choice exams and three credit earnings.  

INTRAFITT PROGRAM INSTALLATION

TRAINING AND PROMOTIONAL MATERIALS

Promotional Products and Training Materials for INTRAFITT ITR (Independent Technical Representative) Licenses and FFLs (Full Facility Licenses) are illustrated right.

Your complete installation kit may include all or part of the following items depending on whether you choose to purchase an ITR License of an FFL.  Your INTRAFITT Technical Representative will review these options with you.

• 100, five-color INTRAFITT consumer brochures

• 5 INTRAFITT Client Programs including: Daily Nutrition & Fitness Planners and Online Registrations

• 5 ECG3  Freestyle Heart Rate Monitors

• 5 Food Scales

• 5 INTRAFITT Thermal Food Bags

• 5 Instructional Strength Training CDs

• 5 Bottles Twinlab Daily One Multi-Vitamin/Mineral Formula

• One-Hour Nutrition & Fitness Member Seminar Featuring: “FOREVER FITT”**

• 7-Day Intensive Hands-On Training Program for all Staff members*

• 2 INTRAFITT Professional Nutrition & Exercise Technician Certifications including: Complete INTRAFITT Program, Nutrition & Exercise for Health, Fitness and Performance Text Book, INTRAFITT Daily Fitness Planner, Sales Consultant Management Guide, Instructional CD, Review Questions (Final Exams taken online at intrafitt.com)

• BONUS / INTRAFITT Technical Training CD Video Series (includes 5 CD Series)

• 2 INTRAFITT Sales Consultant Management Certifications including: Complete INTRAFITT Program, INTRAFITT Daily Fitness Planner, Sales Consultant Management Guide, Review Questions (Final Exams taken online at intrafitt.com)

• 2 Four Color INTRAFITT Promotional  Sign Boards

• Facility Location / Business Information Advertised on the INTRAFITT Website (with Member Before & After Testimonials TBA to Home Page)

• Body Fat And Muscle Tissue Visuals

• CD Rom with Promotional Ad Slicks and INTRAFITT Logos (for use with joint advertisements, business cards, etc…)

• 2 INTRAFITT Embroidered Baseball Caps

• 2 INTRAFITT Embroidered Certified Technician Henley Jerseys

Skyndex Skin Calipers (Durnin Formula) are not included with the Training and Promotional Materials but may be ordered through INTRAFITT Corporate at a discounted price of $420.00 (shipping not included). 

*The cost of certifying 2 Technicians is included in the FFL installation fee. 

*The cost of certifying 4 Sales/Fitness Consultants is included in the FFL installation fee. 

**Consumer Seminar provided  with  both Installation Options!

PROGRAM INSTALLATION ITINERARY

Live and Onsite Training, Seminars and Installation

Nothing is more effective than an onsite installation to create and build the electrifying energy associated with offering the world's most effective Clinical and Sports Nutrition and Exercise Program !

DAY NUMBER ONE          START OF SESSION         COURSE SCHEDULE               END OF SESSION

                                                   9:00 AM          Sales/Consultant Training               6:00 PM

DAY NUMBER TWO         START OF SESSION         COURSE SCHEDULE                END OF SESSION

                                                  9:00 AM                 Nutrition & Exercise                   6:00 PM

                                                                                  Technician Training

DAY NUMBER THREE       START OF SESSION         COURSE SCHEDULE             END OF SESSION

                                                  9:00 AM                   Nutrition & Exercise                 6:00 PM

                                                                                   Technician Training

DAY NUMBER FOUR         START OF SESSION         COURSE SCHEDULE               END OF SESSION

                                                  9:00 AM                   Nutrition & Exercise                 6:00 PM

                                                                                   Technician Training

DAY NUMBER FIVE          START OF SESSION         COURSE SCHEDULE               END OF SESSION

                                                  9:00 AM                   Nutrition & Exercise                 6:00 PM

                                                                                    Technician Training

                                 7:00 PM          CONSUMER SEMINAR                     9:00 PM 

DAY NUMBER SIX            START OF SESSION         COURSE SCHEDULE               END OF SESSION

                                                  9:00AM                 Program Implementation           6:00 PM

                                                                                     Pragmatic Training           

DAY NUMBER SEVEN        START OF SESSION         COURSE SCHEDULE                 END OF SESSION

                                                    9:00AM                Program Implementation            6:00 PM

                                                                                      Pragmatic Training            

INITIATIVES

In order to initiate your INTRAFITT License/Franchise and confirm installation dates, certification workshops, and expedite training and promotional materials, the items listed below must be addressed and finalized with an INTRAFITT Technical Program Supervisor in order to complete your INTRAFITT License/Franchise Transaction.

• Discuss key issues of installation with associates and current staff members

• Review training itinerary

• Review license agreement

• Choose desired dates for  installation and technical training

• Develop custom price structures for RDPs, FITT Packages and logistics spreadsheet

• Distribute training materials to select staff members

• Review financial plan

• Review resource requirements

• Discuss risks and rewards

RESOURCE REQUIREMENTS

The following hardware and office equipment is a required part of the INTRAFITT Installation setup procedure and must be in place prior to the scheduled installation dates in order to ensure the immediate success of your INTRAFITT Nutrition and Fitness Business.

• A private enclosed office or area for one-on-one counseling is required and must be equipped with the following items;

• IBM Compatible hard drive with 256 MB of RAM (min.), 40 GB (or higher) internet access (cable or DSL required - Dial Up Connection NOT recommended) and CD rom drive.

• 15 inch color monitor

• Ink jet or laser jet color printer (900-dpi minimum)              

• Body weight scale

• Desk with filing cabinet drawers                                                

• Wall clock

• Fax machine                                                                                 

• Telephone with dedicated phone line

• Two chairs                                                                    

• Shelves for product display

Hardware and Office Requirement costs are additional and have not been factored into the installation cost.  Total Hardware costs range from approximately $1500.00 - $2000.00 if purchased new.

SAMPLE INTRAFITT PROGRAMS

ONLINE NUTRITION AND FITNESS ASSESSMENT

If you would like to preview the INTRAFITT Online Nutrition and Exercise "EXPERT" Software System and related materials, please send your direct contact information via email to licensing@intrafitt.com  and an INTRAFITT Corporate Representative will contact you to schedule an online demonstration at your convenience.

IMPORTANT LICENSE / FRANCHISE NOTICE

Please be advised that an INTRAFITT Program Installation and License is NOT a "Quick-Fix" business ploy, or a short-term means of making quick cash.  It is a unique and intrinsic opportunity that requires an investment of money, effort, time and planning.

Not only will you, your staff and your members obtain numerous benefits and continued technical support, you will also become part of a global revolution engaged in dramatically improving the overall Health, Fitness and Performance of our society.

We hope you are inspired to take the next step and look forward to helping you maximize the profitability of your health & fitness establishment, as we work together to improve the well-being of man-kind, one INDIVIDUAL at a time.

If you are interested in pursuing an INTRAFITT License/Franchise program, please complete the following form and a technical representative will contact you within 24 hours.